Seminars

Porsche Parade is more than driving your Porsche - there are many opportunities to learn about your Porsche through our series of seminars. We have a variety of topics and special guests that you can only find at Porsche Parade. You will not want to miss these special events!

Past speakers include representatives from Porsche AG and Porsche Cars North America, engineers and designers from the Porsche factory, experts from Hagerty Insurance, race car drivers, and celebrities.

Parade Concours 101 and One-on-One Individual Coaching - click here


Ray Shaffer, Porsche Classic Business Development Manager and Heritage Gallery Curator, Porsche Cars North America, Inc.

Ray Shaffer is the manager for Porsche Classic Business Development as well as curator of the German sports car manufacturer's Heritage Gallery inside the Porsche Experience Center (PEC) Atlanta at Porsche Cars North America, Inc. [PCNA).

Shaffer assumed the position of Classic and Delivery Center Manager in November 2015 and was responsible for opening the Porsche Classic Factory Restoration workshop as well as creating and launching the New Vehicle Delivery Experience for the PEC Atlanta. With both operations successfully up and running, Ray took over the role of Porsche Classic Business Development Manager in October 2018. Today, his responsibilities include business and marketing development for Porsche Classic, including Factory Restoration. Additionally, Shaffer coordinates heritage vehicle exhibits for the thousands of visitors who come to experience the brand at its home in America.

Ray began his career with Porsche in January 1999 when he joined the sales team at the Brumos Porsche dealership in Jacksonville, Florida. Over the next ‘I0 years, he held the positions of Sales Consultant and Sales Manager, responsible for leading sales and leasing efforts. In January 2010, he was named General Manager, Brumos Porsche, where he oversaw all vehicle sales, customer service and marketing, including the dealership and race team's journey into e-commerce and social media.

Shaffer is a student of automotive management, marketing and history, having studied at both Robert Morris College and Northwood University. With over 32 years of experience in the automobile business and motorsport as a driver, Ray is a frequent panelist, podcast guest and speaker on Porsche and auto racing.